5 Ways Wellevate is Different From an eCommerce Site
Despite the fact that 86% of patients purchase product from their integrative practitioners on the first visit, the majority of those patients quickly switch to an online retailer* — an online retailer you likely know well, Amazon.
With convenience being cited as one of the biggest reasons that patients don’t continue to purchase products from their practitioners on an ongoing basis, what can practitioners do to maintain the sale of supplements while ensuring patients are taking the correct products they recommend?
One way to meet the needs of patients (who aren’t always available the same hours as their practitioner) is to open a virtual storefront.
When it comes to creating an online store, however, the options can be overwhelming. With eCommerce platforms abound, each claiming faster and better features than the next, it can be hard to decide which best fits their needs. The alternative to an eCommerce site is an online dispensary.
Wellevate, the online patient dispensary managed by Emerson Ecologics, is more than an outlet to sell products online. It is designed with the integrative practitioner in mind to serve as a full practice management tool.
Here are 5 important features of the Wellevate platform that set it apart from more general eCommerce website:
Setting up your virtual storefront in Wellevate is easy. You can choose to include all of the products in the Emerson/Wellevate catalog, or choose a customized list of products you want your patients to have access to. In addition to choosing the products you offer, you can personalize your site with your practice information, including your logo, contact information, hours of operation, and a message about your practice.
Although the more general eCommerce sites claim that their setup is fast and easy, the process will be more tedious than if you use a managed online dispensary. For example, you’ll need to manually add each of your product offerings, which could take considerable time and energy, whereas with Wellevate you can add as many products as you want to include with ease.
One of the reasons to maintain a virtual storefront is to reduce or avoid the overhead expense of physical inventory. Practitioners can open a storefront in Wellevate at absolutely no initial cost and with no monthly fees. This feature is unheard of for most eCommerce sites, whose fees range from approximately $30 to $300 every month.
Personalized Patient Experience
Wellevate allows the practitioner to choose exactly which products appear when the patient logs in, from only recommended products to full catalog access. The platform also allows practitioners to choose up to 50 “favorite” items, which appear with a blue star at the top of the products available for patients to purchase.
Practitioners can also enter custom patient recommendations into Wellevate that will appear when the patient logs in. Practitioners can use the dosage tool to specify exactly how each product should be taken. If a patient returns for a follow-up visit and needs to continue the previous protocol, the practitioner can duplicate a previous recommendation and add a new note. These features ensure that the patient always has access to clear instructions and knows exactly what the practitioner recommends. You will not find personalized recommendations, a dosage tool, or an ability to personalize the patient experience on general eCommerce sites.
Track Patient History
From the practitioner dashboard in Wellevate, you can view each patient and their history, including all recommendations, dosage instructions, and purchasing history. Wellevate consolidates patient recommendations and purchasing history in one place, allowing for more effective follow-up and better long-term compliance. eCommerce sites, designed to accommodate a wide variety of businesses, do not offer these features.
For practitioners who are looking to streamline their business systems, there is no denying that an online dispensary will improve time management. When patients order products through the Wellevate platform, products are automatically shipped from the Emerson Ecologics warehouse. No involvement from clinic staff is required. This offers a huge benefit over more general eCommerce platforms, which require a staff member to fulfill product orders as they are placed.
ECommerce sites offer one solution for practitioners who want to offer patients the convenience of making online purchases. The challenge is that eCommerce sites are not created with the integrative practitioner in mind. Wellevate is designed as a practice management tool. It offers unique features that are aimed to improve the efficiency and bottom line of integrative medical practices.
*Source: Nutrition Business Journal. Practitioner Channel Deep Dive. 2017