3 Steps for Creating a Successful State of Mind
“Success in life could be defined as the continued expansion of happiness and the progressive realization of worthy goals” – Deepak Chopra
Our 2015 IGNITE Conference wrapped up with a moving keynote presentation by Lise Alschuler, ND to an audience of nearly 200 integrative healthcare practitioners, at the Omni La Costa in San Diego, CA. Just before the official close of the event, Emerson’s Jaclyn Chasse asked the audience one final question, “what was your ah-ha moment?”
One by one, practitioners stood up to share. From the confidence to hire a practice staff member, to feeling ready to put stakes in the ground with a true business plan, it was clear that the conference made a positive impact. While hearing this feedback was a great feeling, it was a woman who stood up last, whose story had the greatest impact on me.
In front of her peers, she bravely shared that after a health scare and having to leave a practice, she fell behind on bills and had been ready to give up on practicing medicine all together. For her, the conference reminded her that she wasn’t alone in the challenges she faced and the “ah-ha” moment was simply the realization that she was capable of overcoming the obstacles in her way of practicing medicine.
Speaker Jillian Coleman, MS spoke about the importance of state of mind directly in her IGNITE workshop “The Success Mindset”, but the idea that success starts with a way of thinking was a message I heard throughout the event. To keep this important message at the forefront, here are the 3 steps I learned from the IGNITE Conference on how to create a successful state of mind:
Define your passion. Marketing expert Miriam Zacharias, MS, LPSN, will tell you that determining a clear area of focus is the first step for creating a niche for your practice, but to get there, you must start by identifying your true life’s passion. In his IGNITE Conference session, Peter Osborne, DC, did an exercise where he had attendees close their eyes and visualize their perfect day. I encourage you to take a minute now to do the same. What does your day look like? What is your dream? What led you to integrative medicine in the first place? If you start with your dream, you can then create a roadmap from where you are to where you want to be.
Focus on your strengths. Next, think about all the things you spend your day doing. What are the tasks you are eager to tackle and what lingers on your to-do list the longest? If you look at that list, you will see the things you are passionate about are the ones that get done first. So, what would happen if you lived by something else Osborne mentions called the 5-95 rule, where you spend 95% of your time doing the things you love and only 5% of time on the items that slow you down and cloud your focus? When you focus on your strengths, you become more efficient and can achieve your dream much faster. Your personal fulfillment also happens to be the key to creating a positive practice environment — something which serves your patients as well.
Know your worth. You’ve spent many years (and dollars) in school honing your clinical expertise, making your knowledge uniquely valuable to each and every patient who walks through your door. How is it then that so many integrative practitioners still feel uncomfortable appropriately charging for their time and services? In order to achieve success, it is critical for all practitioners to hold their time and knowledge as their most precious asset and resource. This also includes setting boundaries around the things that drain you of these resources.
For some, the above might seem simple, for others a friendly reminder, but for many, realizing that a healthy practice starts with a healthy state of mind, can be just the thing that puts them on a path to fulfillment and success.
Lindsey Smart is a Marketing Manager at Emerson Ecologics, overseeing the IGNITE program of educational opportunities and events, focused on helping practitioners achieve practice success.