Reflecting On A Successful Inaugural IGNITE Conference
No matter a practitioners credentials, specialty or practice size, it is unanimously agreed upon that there is not enough business education provided in traditional medical educational programs. This lack of attention on something that is so foundational for any small business owner makes it no surprise that having discussions around things like achieving financial success still go mostly unspoken.
In 2014, the team at Emerson Ecologics began shedding light on the topic through the launch of a series of one-day workshops and webinars, but we knew there was more work to be done to bring these important business discussions to the forefront. Recognizing this gap in the education, led the team to make the bold decision to create a different kind of integrative event — one solely focused on providing business education.
Now that we are a few weeks post-conference, the buzz of positivity and excitement only continues to build. Seeing people working together on-site to solve their challenges and hearing them say that they no longer feel alone in the struggles they face when trying to build and optimize their practice, makes daring to be different feel very much worthwhile.
The conference featured inspirational keynotes from Jeffrey Bland, PhD and Lise Alschuler, ND, who stepped in for Tieraona Low Dog, M.D. who couldn’t attend do to an injury. Additionally, there were hands-on workshops taught by experts in the field of integrative medicine and plenty of time for fun and networking, both with peers and some of Emerson’s most loved brands. While there was a lot to love about the event, the most valuable takeaway for many was the message that is necessary for all practitioners to hold their time and knowledge as precious. Setting boundaries, holding space for personal fulfilment and focusing on the areas you are passionate about, is not just okay, it is necessary for true success.
This shift in mindset is the perfect foundation for how practitioners will help integrative medicine emerge as the primary form of healthcare in our country. To be even a small part of the change that puts integrative medicine over that tipping point is exciting and will surely bring about “the dawn of a new age” that Dr. Bland spoke about in his keynote presentation even faster. We at Emerson can’t wait to continue to support this change and look forward to announcing 2016 conference details in the next few weeks! We hope you will join us.
To learn more about IGNITE, visit us at eeignite.com